What Women Want Today (Fine Jewelry Trends)

Historically, the marketing of jewelry have targeted their advertising campaigns primarily towards men, but times have changed. With major powers such as DeBeers opens the way with their famous right hand ring campaign, jewelers have realized that the modern woman is now the target consumer and the rest of the industry is taking notice. Men still tend to purchase expensive items, but they buy for special occasions, namely commitment, anniversaries, birthdays and Christmas.



Workers today have strong purchasing power and also strong opinions about what they want. And that the modern woman wants, the modern woman buys. Indeed, according to JCK Magazine, 80% of all buyers of jewelry have become women.What their purchase? What are women buying and not buying today? The first thing they want is "Big" with a lot of bling. They do this sometimes sacrificing the quality of stone, sometimes with the choice parts of diamonds that give the illusion of large eyes.



The days of women to settle for a simple gold wedding ring is gone. Everything is open at the bottom of diamonds of small size located anywhere, with a minimum metallic hot demand.And thing they want is second colorlots and lots of it. In fact, opt for another round diamond semi-precious stones, rather than go for the pricier traditional gemstones. Sales of traditional sapphires, emeralds and rubies jewelry stone has collapsed and were replaced by colored and "cheaper alternatives semiprecious stone jewelry.



All the colors of sales and popularity of a certain color varies with the season and fashion. Beryl, rubellite, Rhodolite, garnet, topaz, citrine, garnet, jade, tourmaline, periodot, amber, carnelian, jade, selection and colors are endless. Pink and blue-greens are always warm colors.Not only large stones sizes in the rings, but also gemstone strands were subjected to hot tickets in recent years.



tourmaline, peridot, topaz, iolite, jade, lapis lazuli, onyx, pearls Beryl mixed with gold, pearls and pendants were decorated with large time very popular. After overcoming a decade of white metal and diamonds minimalist look, women rebelled and greatness "of the size and color is the flavor du jour for women necklaces. During the minimalist necklaces were all short-haul, necklaces of today have evolved to the length of the navel.



These necklaces are usually 32 "or more layers and wear a long or double look.Thus jewelry designs on the market today are as varied as the imagination of each designer. Even traditional industries, Diamond and Pearl had to use modern technologies and improve their designs to keep pace with consumer demand for women. These consumers are more satisfied with the status quo, who not only want the white diamond ring or ring of white pearls.



Diamonds are color treated to come into blue, green, pink, yellow, brown and black. They are cut with names like Asscher cut cushion cut, radiant cut, criss-cut, Lily. In fact, now that the laser is diamond cut, there are many companies put their personal touch on a traditional and rename the same size. Furthermore, the balls are more than ever. Some of the biggest names in jewelry design have left their mark specializes in the design of pearls.



pearls are now dyed every color under the sky and laser treatment to turn chocolate brown. The compromise which cast used to be discarded are turned into masterpieces of design work. Every part of the oyster is used for all the pearls of various shapes and sizes. Culture, Tahitian, South Sea, pearl 'freshwater mabe pearls in all shapes and sizes. In the past The Japanese dominated the industry with traditional shutters Akoya pearls, but China, Australia and most of the South Seas brought their farming techniques to leave the sign with their specialties.